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FunnlQ
- December 9, 2025
Building a Scalable Outbound Engine to Penetrate the US Market
Client Snapshot
Company: XEqualTo Analytics Pvt. Ltd
Industry: Data & Analytics Services
Location: Bangalore, India
Services Engaged: Outbound as a Service
About the Client:
XEqualTo Analytics is a data and analytics solutions company helping enterprises and mid-market businesses turn complex data into actionable insights. The company sought to expand its footprint beyond India and build a sustainable pipeline from the US market.
The Challenge
Before partnering with FunnlQ, XEqualTo faced several key challenges while expanding into the US market:
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- Difficulty generating consistent outbound meetings with target accounts
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- Limited internal bandwidth and resources to run structured outreach campaigns
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- Inconsistent pipeline and low meeting-to-SQL conversions
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- Missing key ICPs within their outbound strategy, resulting in untapped opportunities
The objective was clear — build a predictable outbound motion that could drive qualified opportunities from the US market while optimizing existing sales efforts.
The FunnlQ Solution
FunnlQ partnered with XEqualTo Analytics to design and deploy a high-performing outbound system focused on precision targeting, channel diversity, and message personalization.
Here’s what we did:
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- ICP Expansion: Identified missing decision-makers within their core audience — Heads of Data Analytics, Marketing Analytics, and Chief Data Officers from mid-market and enterprise companies.
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- Playbook Rebuild: Redesigned their outbound playbook with refreshed messaging and content aligned to the US buyer persona.
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- Multi-Channel Outreach: Executed campaigns across
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- Email Campaigns: Hyper-personalized messaging for key stakeholders,
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- Cold Calling: Context-driven follow-ups and qualification outreach,
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- LinkedIn Outreach: Strategic engagement and connection building with ICPs.
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- Multi-Channel Outreach: Executed campaigns across
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- Performance Optimization: Continuously tracked metrics, refined messaging, and improved conversions through weekly performance reviews.
Execution in Motion
Our engagement followed a structured rollout designed to build, test, and scale effectively:
Phase 1 — Research & Market Intelligence:
We began by conducting detailed market research to understand buyer behavior, industry positioning, and outreach opportunities within the US market.
This phase involved ICP validation, list enrichment, competitor benchmarking, and message testing insights — forming the foundation for all outbound activity.
Phase 2 — ICP & Setup:
Using the research data, we refined ICP segments, identified missing decision-makers, and built a clean, enriched prospect database.
Phase 3 — Campaign Launch:
Rolled out hyper-personalized, multi-channel campaigns across email, LinkedIn, and calls to reach decision-makers with context-driven messaging.
Phase 4 — Optimization:
Monitored response data in real time, iterated messaging, and optimized targeting based on engagement signals and campaign analytics.
Phase 5 — Scale:
Expanded to additional ICP clusters and verticals after consistent performance was achieved, maintaining cadence and improving conversion efficiency.
💡 Key Insight:
Campaign analysis revealed high engagement from CPG brand marketing teams, opening a new vertical that significantly boosted mid-funnel pipeline activity.
Results
Within just the first 60 days, the new outbound engine delivered tangible results and a measurable uptick in performance:
Highlights:
✅ Improved meeting quality and engagement
✅ Established a repeatable, scalable outbound process for the US market
✅ Generated a measurable mid-funnel pipeline
✅ Closed the first US-based customer purely through outbound efforts
The Impact
This collaboration gave XEqualTo a predictable, scalable outbound engine built on data, personalization, and execution discipline.
It strengthened their ICP clarity, opened new industry verticals (especially CPG), and laid the foundation for sustained US growth.
FunnlQ’s Outbound SDR team helped us build a strong pipeline with quality leads. – Eshwar B, Co-Founder XEqualTo Analytics Pvt. Ltd.
Key Learnings
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- ICP accuracy directly impacts outbound efficiency.
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- Multi-channel outreach increases engagement and conversion velocity.
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- Consistency and iteration drive long-term pipeline success.
Ready to Build a Predictable Outbound Engine?
Let’s design and execute your outbound strategy that delivers qualified pipeline month after month.