Tag Archives: Founding SDR

Why Founders Should Prospect Before Hiring an SDR (Not After)

The most expensive outbound mistake I keep watching SaaS founders — and the sales leaders who inherit their mistakes — make There’s a specific Slack message I’ve seen a dozen times. It’s month four. An SDR pings the founder: “Hey, should I still be sending the healthcare sequence? Getting a lot of ‘not interested.’” The […]