Why Founders Should Prospect Before Hiring an SDR (Not After)
The most expensive outbound mistake I keep watching SaaS founders — and the sales leaders who inherit their mistakes — make There’s a specific Slack message I’ve seen a dozen times. It’s month four. An SDR pings the founder: “Hey, should I still be sending the healthcare sequence? Getting a lot of ‘not interested.’” The […]
Read MoreWhy One BDR Can’t Win Every Market
The Playbook for SMB, Mid-Market, Enterprise, and Lighthouse Accounts Most founders assume their outbound efforts are failing because their BDRs lack skill, the messaging needs improvement, or the tools are ineffective. The reality is simpler and more fundamental: they are attempting to use a single outbound strategy to target four entirely different markets, while expecting […]
Read MoreFounders: Stop Guessing Between SDRs and BDRs. Here’s Who You Need First.
You’re finally at the point where you can’t be the only one closing deals. You’re ready to hand off the grunt work, but if you hire for the wrong “title” right now, you’re basically setting a $100k pile of cash on fire. In 2026, the old way of hiring a “hustler” to just blast out […]
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