Why 50-70% of Companies Cancel Their AI SDR Tool Within a Year

The pitch deck never mentions what happens six months in. The renewal conversation always does. We spoke with a founder recently who was quietly re-buying aged domains on the secondary market. Not for a new product launch — to restart the same outbound program he’d shut down eight months earlier. His original domains had been […]

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AI SDRs vs. Human SDRs: What the 2026 Data Actually Shows

The demo always looks perfect. The renewal conversation a year later rarely does. A founder we spoke with recently replaced two human SDRs with an AI SDR platform in the same month. The pitch was hard to argue with on paper: an AI seat that never calls in sick, never asks for a raise, and […]

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Building Your Outbound Infrastructure: The Foundation Every Scalable Outbound Engine Is Built On

You don’t build an outbound engine by buying software. You build it by creating infrastructure that software can rely on. A SaaS founder called us last year right after what looked, on paper, like a clean outbound launch. The team had done everything they thought they were supposed to do: bought a premium sales engagement […]

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Inbox Engineering: Why Deliverability Is a Revenue Problem, Not an IT Problem

Your prospects can’t reply to an email they never receive A founder I worked with last year walked into her Tuesday sales meeting feeling good. The dashboard looked healthy: 2,500 emails sent that week, a 61% open rate, bounce rate under 3%. Her SDRs had followed the sequence exactly as written. Four positive replies. One […]

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The Sales Tech Stack Startups Actually Need (And When to Buy What)

A founder’s guide to CRMs, sales engagement tools, signal tools, and everything else vendors want you to buy on day one A founder I was talking to last quarter had a stack that looked like this: a CRM, a sales engagement platform, two data providers, a signal/intent tool, a dialer, and a conversation intelligence tool. […]

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In-House SDR vs. Outsourced BDR: What SaaS Founders Should Actually Consider

The decision most founders make backwards — and how to make it correctly A founder messaged me last month with a question I get almost every week now: “Should our first outbound hire be in-house, or should we just outsource it to a BDR agency?” My answer, honestly, was “it depends” — and then I […]

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Why Founders Should Prospect Before Hiring an SDR (Not After)

The most expensive outbound mistake I keep watching SaaS founders — and the sales leaders who inherit their mistakes — make There’s a specific Slack message I’ve seen a dozen times. It’s month four. An SDR pings the founder: “Hey, should I still be sending the healthcare sequence? Getting a lot of ‘not interested.’” The […]

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