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FunnlQ
- July 16, 2026
Building Your Outbound Infrastructure: The Foundation Every Scalable Outbound Engine Is Built On
You don’t build an outbound engine by buying software. You build it by creating infrastructure that software can rely on. A SaaS founder called us last year right after what looked, on paper, like a clean outbound launch. The team had done everything they thought they were supposed to do: bought a premium sales engagement […]
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- July 14, 2026
Inbox Engineering: Why Deliverability Is a Revenue Problem, Not an IT Problem
Your prospects can’t reply to an email they never receive A founder I worked with last year walked into her Tuesday sales meeting feeling good. The dashboard looked healthy: 2,500 emails sent that week, a 61% open rate, bounce rate under 3%. Her SDRs had followed the sequence exactly as written. Four positive replies. One […]
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- July 11, 2026
The Sales Tech Stack Startups Actually Need (And When to Buy What)
A founder’s guide to CRMs, sales engagement tools, signal tools, and everything else vendors want you to buy on day one A founder I was talking to last quarter had a stack that looked like this: a CRM, a sales engagement platform, two data providers, a signal/intent tool, a dialer, and a conversation intelligence tool. […]
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- July 9, 2026
In-House SDR vs. Outsourced BDR: What SaaS Founders Should Actually Consider
The decision most founders make backwards — and how to make it correctly A founder messaged me last month with a question I get almost every week now: “Should our first outbound hire be in-house, or should we just outsource it to a BDR agency?” My answer, honestly, was “it depends” — and then I […]
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- July 2, 2026
Why Founders Should Prospect Before Hiring an SDR (Not After)
The most expensive outbound mistake I keep watching SaaS founders — and the sales leaders who inherit their mistakes — make There’s a specific Slack message I’ve seen a dozen times. It’s month four. An SDR pings the founder: “Hey, should I still be sending the healthcare sequence? Getting a lot of ‘not interested.’” The […]
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